How we work

Read. Find. Name.

Most outreach fails because nobody read anything. Ours starts with reading.

  • No bought lists
  • No mass campaigns
  • No passwords
  • You approve every word
  • Sent from your own accounts
  • Written in your voice

The method

Four steps. No shortcuts.

The same method runs through everything we do, from your free teardown to every message a prospect receives.

  1. Research.

    One firm at a time. Before we write a word, we read.

    • Website
    • Case studies
    • LinkedIn company page
    • The founder's posts
    • Talks and podcasts
    • Published guides
    • Awards and frameworks
    • Job ads

    Job ads show where a firm is growing. Talks show what its leaders care about.

  2. Find.

    We're looking for the gap between how good a firm is and how good it sounds. Usually it's a number, a client, a credential or a habit they take for granted.

  3. Name.

    One short note. One specific, true observation. One clear reason to talk. No flattery, no pitch deck.

  4. Follow up.

    Most conversations start on the second or third message, so follow-up matters. Ours adds something new each time: a relevant post, a useful thought, a better question. Never "just bumping this".

Step 03, in practice

One true thing, said well.

Here's the shape of a first message. Short, specific, about them. Written by us in your voice. Approved and sent by you.

LinkedIn messageIllustrative. Names and details are invented.

Hi Sam,

I was reading your write-up of the Leeds hospital rollout. Moving 900 staff to new devices without a ward going offline is the kind of thing most firms would lead with, and yours is on page three of your case studies.

We help IT firms like yours turn work like that into a steady flow of new clients. Worth a short conversation?

Alex

Written by us, in your voice. Approved and sent by you.

Your part

You stay in control.

Your name, your accounts, your relationships. We do the work. You keep the keys.

/ 01

You approve every word.

Nothing goes out that you haven't read.

/ 02

You send it.

Messages go from your own LinkedIn and email.

/ 03

No passwords.

We never hold your passwords and never log in as you.

/ 04

About an hour a week.

A short review to approve drafts and send.

Red lines

Things we'll never do.

Some lead generation is noise. We'd rather send fewer, better messages and keep your reputation intact.

  • Buy lists.
  • Send mass campaigns.
  • Automate your LinkedIn.
  • Log in as you.
  • Send anything you haven't approved.
  • Make claims about your firm that aren't true.

The path

Free, then ten days, then six weeks.

You can stop after any step. You can also go straight to the Build.

  1. Free · 3 working daysTeardown

    See how we think about your firm.

  2. £1,000 · 10 daysAudit

    The full picture and a plan.

  3. £5,000 · 6 weeksBuild

    The system, built and run with you.

See the services in full

Fit

Good fit. Bad fit.

We'd rather tell you now than waste your time later.

Good fit

  • You're a B2B expert firm where one client is worth thousands.
  • You have 1 to 50 people and the owner still sells.
  • You've grown on referrals and want a second channel.
  • Your expertise is real, and more of the right people should see it.
  • You're happy to review and send messages yourself.

Bad fit

  • You want volume over quality.
  • You want someone to take over your accounts.
  • You mostly win on price.
  • You need meetings next week.

Questions

Questions about the process.

Anything else, email [email protected].

Talk to DarshFounder. Book a 30 minute call.
Will it sound like me?

That's the job. We study how you write and talk, from your posts, your proposals and a call with you, and draft in that voice. You approve every word, and anything that doesn't sound like you gets rewritten.

Do you send messages for me, or need my passwords?

No. We draft, you approve, and you send from your own LinkedIn and email. We never ask for passwords and never log in as you.

Where do the prospects come from?

We build every list by hand from public sources: LinkedIn, company websites, industry directories and event lists. We pick firms where your strength genuinely matters. We never buy lists.

How soon will I see results?

The teardown arrives within 3 working days. The Audit takes 10 days. In the Build, content and outreach go out within the six weeks. Conversations with senior people take time, and we won't promise a number of meetings. We'd rather promise the work and let you judge it.

How much of my time does it take?

A kick-off call, then about an hour a week to review drafts and send messages.

What happens after the six weeks?

You keep everything: positioning, messaging, content, lists and the outreach system. If you want us to keep running it, we'll agree that separately. If not, you're set up to run it yourself.

Is this GDPR friendly?

We use publicly available business information, contact people in their professional role about something relevant to their work, and make it easy to say no. This site has no tracking cookies either.

Start here

Find out what you're underselling.

Send us your website and LinkedIn. We'll send back 3 strengths you're not using. Free, whether or not we ever work together.

Get your free teardown Book a 30 minute call

Or email [email protected]